"Even classics can be updated and improved ... Highly recommended."—Choice

"This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."—Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology

"Twenty-five years ago The Design of Everyday Things was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."—Tim Brown, CEO, IDEO, and author of Change by Design

"Design may be our top competitive edge. This book is a joy—fun and of the utmost importance."—Tom Peters, author of the national best-seller In Search of Excellence