05/02/2016
Yoga teachers Ippoliti and Smith, founders of the online training course “90 Minutes to Change the World,” have partnered for this sensible, nuts-and-bolts career guide. Noting that yoga in the U.S. continues to grow and flourish (up from 20.4 million American practitioners in 2012 to 36.7 million in 2016), the authors observe that along with greater demand for qualified teachers comes the reality that it’s harder to “stand out.” The book aims to help instructors not only to hone their teaching but also to learn how to market and promote themselves, all while respecting the balance between yoga as an ancient and venerable practice and yoga as a plausible way to make a decent living. Ippoliti and Smith present their text in three parts: “Becoming a Teacher,” “Getting Down to Business” and “Teaching Well.” The dense, rich center section covers such topics as social media, managing finances, building a student base, forming strong relationships with students and other teachers, and starting and maintaining a successful studio. Yoga teachers will find plenty of creative and practical ideas for building a viable and rewarding (though rarely lucrative) career that may offer such unusual perks as inner peace and self-awareness. (June)

“The comprehensive, nuts-and-bolts guide for a sustainable, successful, and fulfilling yoga teaching career.”
— Rod Stryker, author of The Four Desires

“Amy Ippoliti and Taro Smith are the ultimate power duo when it comes to combining the worlds of yoga, teaching, and business.”
— Kathryn Budig, author of The Women’s Health Big Book of Yoga

“This book will now be required reading for all my teacher training programs!”
— Jason Crandell, Yoga Journal contributing editor

“This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way.... I thought I would never be interested in a ‘business’ book, but I picked up this book and couldn’t put it down. It is a great read from start to finish.”
— Colleen Saidman Yee, author of Yoga for Life

“Yoga teachers will find plenty of creative and practical ideas for building a viable and rewarding (though rarely lucrative) career that may offer such unusual perks as inner peace and self-awareness.”
— Publishers Weekly